Episode 33 – Core Values Are Not Enough

I’m glad you’re here for an episode that may be a little bit short but is full of necessity. I want to talk about core values. A lot of businesses talk about core values, small and large businesses alike. And that’s good! Every business should have done an activity that helps define and develop its core values as a company. What I’ve been seeing lately, though, is that while it’s wonderful to hear a business declare “We stand for loyalty, transparency, and trust”, what happens if what occurs in levels of the business contradicts those values? That’s what I want to examine. It may sound harsh, or like doom and gloom when I say that stating core values that are not followed through on in actions as a business truly can be the demise of the business. Why would I say that? Core values represent things you promise to be and do as a company. If you fail to live up to those stated values, you lose integrity. You present as out of alignment and customers lose trust in everything you say and offer. That kind of loss can be catastrophic to a business. I want to give you examples of situations I’ve encountered with real business owners that demonstrate this. How does this contradiction show up? What does it look like when core values aren’t acted on in a business? Where does it usually creep in? How can that be prevented? I want you and your business to succeed so I’m going to address all those questions. I’m glad you’re joining me to dig deeper into what core values mean beyond stating them as part of a business plan. It’s so important to ask yourself how you will keep those values alive in your daily activities. Key Moments 02:02 Why misalignment with core values can be the end of a business 03:03 Business example of core values initially in action 05:01 Follow-up example of how later actions were at odds with the stated core values

  • Why a noted misalignment of core values to actions matters
  • Ask what your business’s core values are and whether you are demonstrating them 
  • Look into your team and ask yourself if they’re leading or being led according to your core values
__ Resources discussed in this episode: __ __ Contact Kari Lotzien | Be the Anchor:  __
By |2024-05-14T10:57:38-06:00May 14th, 2024|Podcast|Comments Off on Episode 33 – Core Values Are Not Enough

Episode 32 – Living the Life You Crave, Pt 2

Last episode, I introduced part one of this series on living the life that you crave. I gave you background on what that means and really did deep dive into my tagline, “live the life you crave”. If you haven’t listened to Episode 31, take a quick moment now to listen and come back when you’re finished. Now, in part two, I’m going to talk about actually living that life. There are six steps I’ll share about how to create the life that you crave and then go about living it. I sometimes think about what will be said about my life when I’m gone. What impact did I have? Did I give back? Was my life one that was well lived? I believe our lives are about impact and purpose, fulfilling the reason we’re here. It’s not all about business, but about what differences we can make through our lives and businesses. So in taking action to live the life you crave, my steps are very focused on actually living and not just reaching financial goals. These steps apply even if you’re struggling, if you’re not in a successful place or if you haven’t yet found your dream or goal but are just realizing you want something new: that is your dream. Change is your dream. Moving past struggle is the life you crave at the moment. The six steps ask you to look back at where you’ve already been to recognize the obstacles you’ve already overcome. They demand that you acknowledge your dreams and goals that are about more than just fiscal milestones. They teach you to understand that when you reach a mushroom cloud of expansion, your business will become something bigger than yourself. What is the journey that you’re on? How far have you already come? What are you learning and appreciating along the way? These are key questions to focus on as you work at living the life that you crave.  Key Moments 05:21 Step one is to look back. Look at how far you’ve already come. 11:07 Step three is asking how your dreams and goals appear. Where are you heading? 18:42 When your journey becomes bigger than you, how many other lives will you impact and enrich?

  • Process over progress means living the action of getting to your destination; enjoying the journey
  • How do you live in the moments that lead you to your goal instead of just staring down the goal?
  • Let yourself have an experience that pinpoints what you really crave
__ Contact Kari Lotzien | Be the Anchor:  __
By |2024-04-30T09:13:44-06:00April 30th, 2024|Podcast|Comments Off on Episode 32 – Living the Life You Crave, Pt 2

Episode 31 – Living the Life You Crave, Pt 1

This episode is special for me because I am talking about my tagline. Perhaps you didn’t know until right now that I have a tagline! We’ll unpack it together. My tagline is ‘Live the life you crave’. This phrase is very important to me, it holds a lot of value, and I found it through intention and focus. The important place to start in understanding it is to define what ‘crave’ actually means. I’ll do that and examine exactly what it means to live what we crave in this episode. Craving, according to the dictionary, is not just something that we want but something that we need. The definition likens it to how infants crave touch. Infants don’t just want touch, they need it in order to develop and grow. The thing we crave isn’t just an idle want, it’s something we need, something that pulls us in, something we deeply require. When you examine the cravings in your life, what are they? What do you want and need in order to thrive? What pulls you? I’m going to talk about how living the life you crave encompasses more than just work, more than just your business. If you are succeeding at work but struggling with personal relationships, then the full life that you crave is not being satisfied. What do you need to create for your life to be filled on all levels? What do you crave about living that will make you fulfilled in the moment and not just living for a future when things hopefully align? I want you to think about these questions as you move through this episode with me. Key Moments 02:11 Defining the word ‘crave’ 05:28 Does the thing that you crave feel bigger than you? Drive you towards impacting change? 11:43 Your life is made up of more than work and all the components deserve to be strong

  • Are you struggling with personal things outside of work? Finding balance is part of what you crave
  • When you live the life you crave, does it align with your values in ways that satisfy you right now?
  • It’s vital to think about every aspect of what you crave for your life 
__ Contact Kari Lotzien | Be the Anchor:  __
By |2024-04-16T10:36:58-06:00April 16th, 2024|Podcast|Comments Off on Episode 31 – Living the Life You Crave, Pt 1

Episode 30 – Avoiding Burnout in Your Business

The topic today is hitting burnout in your business. I’m not exploring burnout itself, but more accurately some of the causes and stressors in our businesses that lead to burnout. I was walking my dog earlier, thrilled that I can now have light and temperate weather after 5:00, and it got me thinking about seasons and how they affect us. There are seasons and rhythms in everything, even in business, and working with those seasons is what can help us avoid burnout. Explore that with me. Every business has a different rhythm and flow. The first months of the year are extremely busy for accountants but summer is extremely busy for wedding planners. We all know what times of year our business blossoms and fills out and when we feel more of a lull. That rhythm, if we don’t plan for it, leads to a lot of stress. It’s not the busyness of business that causes burnout, it’s the unpredictability. That’s what I want to focus on: how can we prepare for the busyness ahead of time so we avoid the last-minute stress of the sudden demands? If we follow the natural seasons and rhythms of our bodies, we sleep better, we function better, we are more productive. It’s the same with businesses. If we prepare for the seasons and rhythms of our business, we can market well ahead of time and get clients set up early for the busy time. And conversely, we can plan holidays for quiet times instead of stressing over that slowdown. How do we manage the unpredictability and make our businesses run more smoothly? How do we avoid busyness burnout? I’m going to talk about that so we can start planning for efficiency now. Key Moments 01:31 Different industries have different rhythms and seasons 04:40 Why we shouldn’t just “seize the day” and grind early, but work with our personal rhythms. 06:20 What do customers need in each season of our business?

  • We have the power to request change in our work so that we can align our rhythms
  • We need to assess and understand the natural seasons and flow of our business
  • Last-minute demands and rollercoaster emotions, when not accounted for, can cause burnout
__ Contact Kari Lotzien | Be the Anchor:  __
By |2024-04-15T13:38:12-06:00April 2nd, 2024|Podcast|Comments Off on Episode 30 – Avoiding Burnout in Your Business

Episode 29 – Emotional Intelligence in Business with David Cory

I’m sharing about a topic that is near and dear to my heart today, friends. I’m talking about my solid, long-term, committed relationship with procrastination. That’s right. Maybe this is something you can all identify with which is why I want to address it and shed some light on it. What is procrastination? Why do we do it? When does it show up? I have many questions about my procrastination so I’ve organized my thoughts into something I can share with you that just might resonate. Of course, the first thing I did was look up the definition of procrastination because I love research and learning. Oxford said it’s just the act of not doing something. I prefer the Britannica definition, which is to be slow or late about doing something that should be done, to delay doing something until a later time because you do not want to do it, or because you are lazy, etc.. This helped clarify my thoughts about how I define procrastination and what I think it means for those of us in business. I think it’s something slightly different. In this episode, I’m going to define what I think procrastination is and why it happens to us when it does. There are three main reasons I think we procrastinate and none of those reasons are laziness. I’m also going to tell you about the names I’ve given to my different styles of procrastination. Not all procrastination is the same or comes from the same place. Ultimately we each need to examine our own tendencies to procrastinate and understand where it comes from and how it shows up. Once we can identify where it starts, we can begin to create plans for dealing with it so we can achieve our goals. Let’s get into it.  Key Moments 03:45 What is procrastination? The three things I think define it. 10:08 How procrastination shows up and pulls our focus from what we should be doing 16:46: So what do we do about procrastination? I have some thoughts.

  • What is “procrastisupport” and why is it a type of martyrdom associated with procrastination?
  • The timeline of when procrastination appears matters to how we cope with it
  • Why learning to ask for help and having supports in place are important steps
__ Resources mentioned in this episode: __ Contact Kari Lotzien | Be the Anchor:  __
By |2024-03-19T13:32:56-06:00March 19th, 2024|Podcast|Comments Off on Episode 29 – Emotional Intelligence in Business with David Cory

Episode 28 – Procrastination

I’m sharing about a topic that is near and dear to my heart today, friends. I’m talking about my solid, long-term, committed relationship with procrastination. That’s right. Maybe this is something you can all identify with which is why I want to address it and shed some light on it. What is procrastination? Why do we do it? When does it show up? I have many questions about my procrastination so I’ve organized my thoughts into something I can share with you that just might resonate. Of course, the first thing I did was look up the definition of procrastination because I love research and learning. Oxford said it’s just the act of not doing something. I prefer the Britannica definition, which is to be slow or late about doing something that should be done, to delay doing something until a later time because you do not want to do it, or because you are lazy, etc.. This helped clarify my thoughts about how I define procrastination and what I think it means for those of us in business. I think it’s something slightly different. In this episode, I’m going to define what I think procrastination is and why it happens to us when it does. There are three main reasons I think we procrastinate and none of those reasons are laziness. I’m also going to tell you about the names I’ve given to my different styles of procrastination. Not all procrastination is the same or comes from the same place. Ultimately we each need to examine our own tendencies to procrastinate and understand where it comes from and how it shows up. Once we can identify where it starts, we can begin to create plans for dealing with it so we can achieve our goals. Let’s get into it.  Key Moments 03:45 What is procrastination? The three things I think define it. 10:08 How procrastination shows up and pulls our focus from what we should be doing 16:46: So what do we do about procrastination? I have some thoughts.

  • What is “procrastisupport” and why is it a type of martyrdom associated with procrastination?
  • The timeline of when procrastination appears matters to how we cope with it
  • Why learning to ask for help and having supports in place are important steps
__ Resources mentioned in this episode: __ Contact Kari Lotzien | Be the Anchor:  __
By |2024-03-05T10:24:53-07:00March 5th, 2024|Podcast|Comments Off on Episode 28 – Procrastination

Episode 27 – Finding your Brand Voice with Copywriter Kim Kiel

Today is an exciting episode because I get to introduce you to a brilliant woman I know you’ll be glad you listened to. Her name is Kim Kiel and she’s a brand voice expert, copy coach, and founder of the boutique copywriting agency Kim Kiel Copy. What Kim has is a true talent for capturing a client’s voice and writing elegant and persuasive copy. Today she shares insight on how to write great copy and how it can forge connections with your client base. When we talk about copywriting, Kim first differentiates between “copywriting” and “copyrighting”. Copy refers to the words we use to sell our products or services. And a copywriter is someone who writes that copy. Kim came to copywriting through studying environmental science with a minor in communications and then working in fundraising for the nonprofit sector. She likes applying her skills to something that benefits others. Eventually, she translated that talent for writing into her own business so her abilities could assist other business owners in sharing their unique talents with a wider circle of people.  Our discussion covers so much life-changing insight. Kim reflects on why it’s important to move away from strictly formal writing into something more casual that can build a connection. She talks about how to think about what a brand voice is, how to find yours, how to get past overthinking what to write, and why great copy, like so much in business, is about forging relationships. There is so much about Kim’s advice that touches and inspires me because she gets to the heart of what small business is about. She understands why women’s voices, in particular, need to be heard and how to say what we’re thinking. Key Moments 01:54 What is copy and what does it do? 06:22 Why Kim believes sales is actually about service and connection 07:58 How to find your brand voice  

  • Assess how you speak in person and want to be heard in writing
  • How can we make our message stand out among 4000 other marketing messages?
  • Why copywriting prompts are so useful in getting your message out
__ About Kim Kiel: Kim is a mom of 2 Fortnight experts and wife to a gentleman who is her biggest cheerleader. Through the pandemic, they tried to become the world’s best family of ping-pong players (and failed). For 15+ years, Kim has used words to build community, create social change and raise millions for charities and small businesses.  Today, she primarily works with mission-driven businesses and female consultants, coaches and changemakers. Her true purpose is amplifying the voices of female leaders and changemakers so they can achieve more impact (and revenue) and still have time to travel, hang out with the kiddos, or get cozy with Brené Brown’s newest book. Kim has a knack for instantly capturing her clients' voices.  When combined with customer research, persuasion and sales psychology, the result is elegant copy that’s clear, delightful and conversion-optimized. __ Resources discussed in this episode: __ Contact Kim Kiel: Contact Kari Lotzien | Be the Anchor:  __
By |2024-02-27T11:01:56-07:00February 27th, 2024|Podcast|Comments Off on Episode 27 – Finding your Brand Voice with Copywriter Kim Kiel

Episode 26 – I Thought I Would be Further by Now

“How many times have you said to yourself, I just thought I’d be further by now?” That’s the question that this episode examines. Maybe you thought you’d be at a different financial stage by now or maybe you imagined you’d have a much larger team. But somehow you’re not feeling that you’re at the place you want to be or getting the results you want to get. There’s something important I want you to do when those doubts take hold: pause and realize how much you’ve accomplished to get to this point. I had this question rise for me when I reached my 250th workout. The gym I go to celebrates that, they take a picture and give you a prize, but the first thing I thought when I saw the picture was “I thought I’d look different by now”. As much as I hated having that thought, it happened. But the instructor taking the photo introduced me to the statistics that only 12% of people in Canada have a gym membership and only 1% use the membership to get to where I was that day. I was in an elite group. Now let’s apply that to your business. I’ll share small business statistics with you that will show you exactly how much you’ve accomplished just by still being here, by being in business, by surviving the last four years with your business thriving. And I’ll ask you to pause right during the episode to write down how far you’ve come. To combat the feeling that you haven’t done enough, you need to give credit to the resilience you have that’s brought you this far. How much have you overcome? Then ask yourself, what keeps you going? What is it that drives you forward? What do you want to learn to help you progress into the future? These are the things we’ll tackle together today. Key Moments 03:24 Statistics on how many small businesses fail in their first, second, and third years 06:04 How to pause, think about your accomplishments this far, and write them out 15:12 Questions to consider about what keeps you going and what drives you

  • Consider the statistics on small businesses and how much they contribute to hiring overall
  • Have you found a community, a camaraderie, in a group of people with similar goals?
  • How the Anchored Leadership Program can take you through the next phase: leadership hurdles
__ Resources mentioned in this episode: __ Contact Kari Lotzien | Be the Anchor:  __
By |2024-02-20T11:06:46-07:00February 20th, 2024|Podcast|Comments Off on Episode 26 – I Thought I Would be Further by Now

Episode 25 – How Your Empathy is Hurting Your Business

What I want to talk about today is empathy. Specifically, I want to talk about how your empathy may be hurting your business. Possibly in ways you’ve never considered before. There are ways you may be getting in your own way through empathy. Now I’m not saying that empathy is a bad trait or in any way wrong, that’s not it. I am saying there is a time and place for empathy and to ensure empathy doesn’t lead to business decisions in ways that are detrimental to your growth. I’ve had experience, personal experience, in letting my empathy get in my way and my business suffered for it. There are three main ways that I see in which empathy can undermine your efforts for your business. One way is making scalability and how you’re going to transition to having employees more difficult. The second way is in struggling to hold others accountable and not making excuses for people. And the third way is to prevent you from charging what you’re worth. There is a lot to examine in these three issues. How do you identify if they’re problems for you? What do you do to fix them if they are? I want to talk about how you can still lead with empathy and support as important parts of your business. But if you are allowing empathy to get in the way of, say, transitioning clients to your new capable team members, or if you’re so desperate to be liked as a leader that you can’t clarify and enforce the expectations of a job, then you’re setting yourself up for failure. How can you keep empathy in mind without giving it control? How can you continue to offer top-tier service to clients without doing it all yourself? That’s what I’m going to explain in this episode. Key Moments 02:15 When empathy gets in the way of scaling your business and transitioning your clients 12:58 How empathy can prevent you from holding others accountable 16:39 Why do we need to charge what we’re worth and not let empathy hold us back?

  • Ask yourself if certain clients would be better served by new team members in some areas
  • Have you been clear in communicating expectations and productivity needs?
  • Does what you charge allow you to appreciate your team well financially?
__ Resources mentioned in this episode: __ Contact Kari Lotzien | Be the Anchor:  __
By |2024-02-13T09:47:38-07:00February 13th, 2024|Podcast|Comments Off on Episode 25 – How Your Empathy is Hurting Your Business

Episode 24 – When You Lose a Key Team Member

A topic came up during our Anchored Leadership training that is a challenge faced by many small businesses. It’s something every business owner with a team will face sooner or later. What to do when a key member of your team leaves? Regardless of whether that person is going away temporarily, on an extended vacation or maternity leave, or they’ll be gone permanently, they got a new job or moved cities, losing a member of your team that you rely heavily on is a blow that’s difficult to overcome. So I’m going to talk about being proactive. People are transitional, they follow opportunities, ideals, and family decisions. The days of choosing one job and staying there until retirement are long gone. But just because a phenomenal person indicates they may only be with you for a short while, never shy away from hiring them. Even a short time with a phenomenal person will benefit your business. Instead, get proactive about preparing for inevitable departures. Think ahead. There are choices you can make that set your business up to do well even when someone leaves. Ask yourself if there is cross-coverage for every team member’s job. If somebody takes care of a vital aspect of your business and nobody else knows how to do it, that is a gap you need to fill. Cross-training is essential and that goes for your role as well. It’s the ability to assess what your business needs and will need in the future, and how best to alleviate client and customer concerns about team member departures that will set you up for client retention and behind-the-scenes success. How do you do that now, when things are going well? I’ll lay out key points to consider so you can think about the future needs of your business today. Key Moments 02:06 Why you should hire that phenomenal talent even if their time in your business may be short 03:26 All the reasons for cross-training team members 07:49 Why you should encourage relationships between clients and other staff

  • There are ways to prepare for client retention when providers leave healthcare jobs
  • When you should introduce new hires to your team and clients
  • How you deal with team member departures will be closely watched by the rest of the staff
__ Resources mentioned in this episode: __ Contact Kari Lotzien | Be the Anchor:  __
By |2024-02-06T11:24:47-07:00February 6th, 2024|Podcast|Comments Off on Episode 24 – When You Lose a Key Team Member
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