Episode 37 – Leveraging LinkedIn for Business Growth with Tony K. Silver

Leveraging LinkedIn for Business Growth with Tony K. Silver

In the latest episode of "Be the Anchor" podcast, Kari Lotzien sits down with Tony K. Silver, a multi-award-winning LinkedIn expert. Tony has been using LinkedIn since 2009 and has helped countless professionals optimize their profiles to generate leads, build relationships, and increase sales. Here, we delve into the key insights from their conversation, providing small business owners with practical tips to enhance their LinkedIn presence.

Optimizing Your LinkedIn Profile

One of the primary focuses of the discussion was the importance of optimizing your LinkedIn profile. Tony emphasizes four key areas: the banner, profile picture, headline, and About section.
  • Banner: This is the first visual element visitors see. Tony suggests using keywords and visuals that clearly represent your business. Your banner should affirm what you can do for the viewer, making it immediately clear that they are in the right place.
  • Profile Picture: A professional headshot is crucial. Given that 70% of people will view your profile on their phone, a headshot allows for better visibility of your features, building trust and approachability.
  • Headline: Utilize the 220 characters available to succinctly describe your role and the value you bring. This should go beyond just your job title, highlighting how you can help potential connections.
  • About Section: Now expanded to 2,600 characters, this section should be used to address common challenges your clients face and how you can solve them. Tony recommends using bullet points and statistics to make this section engaging and easy to read.

Engaging Your Audience

Tony highlights the importance of engaging your audience through quality content. He breaks down his approach to LinkedIn posts into four key words: quality, consistency, informational, and discussional. Quality: Only post content that adds value. Poor quality posts can work against you by making you appear less professional. Consistency: Regular posting is important. Tony advises starting with one post every two weeks and gradually increasing to two or three posts per week. Informational: Share posts that provide valuable information to your audience. This can include industry insights, tips, and other educational content. Discussional: Encourage engagement by asking questions in your posts. This invites your audience to share their opinions and experiences, boosting interaction and visibility.

Utilizing LinkedIn SEO

Another crucial point Tony makes is the importance of LinkedIn’s indexing and search engine optimization. By fully completing your profile, including all subsections, you improve your chances of appearing higher in search results. This is essential for increasing your visibility to potential clients and connections.

Practical Tips for Small Business Owners

For small business owners new to LinkedIn, Tony offers several practical tips:
  • Focus on Your Profile: Invest time in setting up your profile properly. This alone can significantly increase your credibility and visibility on the platform.
  • Be Strategic with Posts: Develop a posting strategy that includes a mix of informational and discussional content.
  • Monitor and Adjust: Regularly review your LinkedIn activities and make adjustments based on what is working and what isn’t.
This episode of "Be the Anchor; Strategies and Support for Small Business Owners" is packed with valuable insights for owners looking to optimize their LinkedIn presence. From practical tips on profile optimization to strategies for engaging content, Tony K Silver delivered so much value.  For a deeper dive into these topics, listen to the full episode  “Leveraging Linked In for Business Growth" and start transforming your LinkedIn profile today.
By |2024-07-09T10:15:53-06:00July 9th, 2024|Podcast|Comments Off on Episode 37 – Leveraging LinkedIn for Business Growth with Tony K. Silver

Episode 36 – Celebrating Success in the Workplace: Essential for Small Business Leadership

In today's episode, I share insights from a personal and profound experience—my daughter's university graduation—and explore the parallels between personal milestones and professional growth in small business. In this heartfelt episode, I reflect on the life lessons observed at my daughter’s university graduation, drawing parallels to the entrepreneurial journey. We discuss how societal pressures to quickly move on to 'what's next' can diminish our ability to savour accomplishments—a pattern prevalent both at graduations and in the business world. I share personal anecdotes and stories from others who have made significant career pivots, emphasizing that career decisions are not permanent but chapters in a larger story. The episode champions the value of lifelong learning and curiosity as keys to personal and professional fulfillment and growth.

Key Moments:

  1. Reflection on Graduation:

    I discuss the societal tendency to rush from celebrating achievements to asking "What's next?" and how this mirrors the pressure small business owners often feel.
  2. Career Permanence vs. Fluidity:

    Insights into the perceived permanence of career decisions, drawing on stories of significant career changes by individuals, including a woman who transitioned from law to fashion.
  3. Value of Lifelong Learning:

    Emphasis on staying curious and continuing to learn as a means to keep life and business fresh and engaging.
  4. Encouragement for Entrepreneurs and Mentors:

    Encouraging listeners to mentor others and foster an environment where decisions aren't seen as life sentences but as steps in a journey.
This episode is a must-listen for small business owners and entrepreneurs interested in personal development, scaling businesses, career transitions, and the importance of celebrating milestones. Engage with stories of resilience and adaptation that resonate with anyone looking to infuse their business journey with deeper meaning and sustainability. Links Be the Anchor website Kari Lotzien - Linked In
By |2024-07-06T14:54:53-06:00July 6th, 2024|Podcast|Comments Off on Episode 36 – Celebrating Success in the Workplace: Essential for Small Business Leadership

Episode 35 – How to Manage Business During a Personal Crisis

I’m glad you’re here for this episode today. It’s a very important one that dives deeper into my topic from the last episode. My last episode was about not wasting a conflict or crisis and that may have been a cue from the universe that soon I’d need my own advice because right now I’m facing a major health scare in our family. And now that I’m in it, in the thick of it, I have more to say on this topic. I have more to offer to help guide you through times of crisis, in dealing with the personal and the business side of things. Let’s be honest right up front: managing our lives and running a business during a time of family or personal crisis is a lot. We are pulled in many different directions because we want to be there for our loved one and for our family but we also need to be there for our business. How do we deal with it if we can’t bring in that revenue? It’s really difficult and if, like me, you are used to being a leader and having answers, it can be really hard to realize that crisis doesn’t come with a timeline. And if we don’t think about how to best help ourselves we can end up sacrificing sleep and rest and movement and healthy eating and all the things we need to keep going, to keep being there for the people that need us. So in this episode I’m speaking from within a crisis, I’m going through what I’m talking about. And I want to share this perspective with you. There are different questions to ask ourselves now. What really needs our focus? What key things can I do to look after our foundation? We’re low on time so what things can we do that really get the most return on our time? And I’m speaking about the personal side of things and the business side. We can’t do everything, so what systems can we put in place to help ourselves? I’m sharing the insight that I’ve gained with you in this episode. The simple things you can do, both in your life and business, to help maximize the time you have and keep you healthy so you can deal with the crisis long-term. This episode is personal and important and I’m so glad I can share the things I’m learning with you all.   Key Moments 03:14 The pull between being there for loved ones and business 05:37 How quickly self-care can be the first necessity sacrificed 08:54 What do we prioritize in business to keep things running?

  • When we’re low on energy, what things can be automated and what can keep going easily?
  • How can we delegate or automate to assist everyone affected by the crisis?
  • Why we need to maintain containers around the vitals of life: sleep, rest, health
__ Contact Kari Lotzien | Be the Anchor:  __
By |2024-06-27T10:04:34-06:00June 11th, 2024|Podcast|Comments Off on Episode 35 – How to Manage Business During a Personal Crisis

Episode 34 – Never Waste a Great Crisis

Friends, I’m talking about two things today that are not very popular but that help us grow more than anything else we encounter. Crisis and conflict. They sound like things we want to avoid at all costs, I know, and certainly, an unexpected crisis or hard conflict is not enjoyable. But what I want to talk about is what happens after the crisis or conflict, what we learn, what it shows us, and how we grow from these situations. There is so much positive opportunity in a good, solid, conflict or crisis. If we continually try to avoid conflict, it will return repeatedly, usually more intensely than before. So it’s a good idea to deal with it when it’s still small. Conflict carries its own lesson because it’s a clash between people or values and we need to resolve it. A crisis is an unexpected event. By its very nature, a crisis can’t be planned for. We can’t see a crisis coming. But when it arrives, we absolutely feel its impact and have to know how to get through it. And it’s how we deal with and get through both of these things that lets us learn so much of value.  Are you prepared for a crisis in your business? Something that potentially takes you out of action could end your business if you aren’t prepared for such an event. And even if you’re not prepared, how you communicate with your stakeholders, staff, and customers matters a lot to how successfully you navigate the crisis. I’m going to lay out examples for you and walk you through what to look for, and what to prepare. Conflict tends to make us want to put our head in the sand but a good conflict, grounded in respect, can bring to light things that aren’t working that we can fix for the better. I’ll talk about what to look for in conflict and how not to react in the moment. Conflict and crisis, things we tend to avoid, can actually be a great benefit to our businesses. Key Moments 03:08 Crisis illustrated by Steve Jobs in 2003 05:23 How improperly managed crisis erodes trust 11:26 Defining a good conflict

  • We can learn a lot from Tim Cook’s story at Apple
  • Starbucks illustrates how to manage a conflict between customers and your business
  • What are the steps we can take to prepare for crisis and conflict?
__ Resources discussed in this episode: __ Contact Kari Lotzien | Be the Anchor:  __ I’m glad you’re here for an episode that may be a little bit short but is full of necessity. I want to talk about core values. A lot of businesses talk about core values, small and large businesses alike. And that’s good! Every business should have done an activity that helps define and develop its core values as a company. What I’ve been seeing lately, though, is that while it’s wonderful to hear a business declare “We stand for loyalty, transparency, and trust”, what happens if what occurs in levels of the business contradicts those values? That’s what I want to examine. It may sound harsh, or like doom and gloom when I say that stating core values that are not followed through on in actions as a business truly can be the demise of the business. Why would I say that? Core values represent things you promise to be and do as a company. If you fail to live up to those stated values, you lose integrity. You present as out of alignment and customers lose trust in everything you say and offer. That kind of loss can be catastrophic to a business. I want to give you examples of situations I’ve encountered with real business owners that demonstrate this. How does this contradiction show up? What does it look like when core values aren’t acted on in a business? Where does it usually creep in? How can that be prevented? I want you and your business to succeed so I’m going to address all those questions. I’m glad you’re joining me to dig deeper into what core values mean beyond stating them as part of a business plan. It’s so important to ask yourself how you will keep those values alive in your daily activities. Key Moments 02:02 Why misalignment with core values can be the end of a business 03:03 Business example of core values initially in action 05:01 Follow-up example of how later actions were at odds with the stated core values
  • Why a noted misalignment of core values to actions matters
  • Ask what your business’s core values are and whether you are demonstrating them 
  • Look into your team and ask yourself if they’re leading or being led according to your core values
__ Resources discussed in this episode: __ __ Contact Kari Lotzien | Be the Anchor:  __
By |2024-06-17T10:04:11-06:00May 28th, 2024|Podcast|Comments Off on Episode 34 – Never Waste a Great Crisis

Episode 33 – Core Values Are Not Enough

I’m glad you’re here for an episode that may be a little bit short but is full of necessity. I want to talk about core values. A lot of businesses talk about core values, small and large businesses alike. And that’s good! Every business should have done an activity that helps define and develop its core values as a company. What I’ve been seeing lately, though, is that while it’s wonderful to hear a business declare “We stand for loyalty, transparency, and trust”, what happens if what occurs in levels of the business contradicts those values? That’s what I want to examine. It may sound harsh, or like doom and gloom when I say that stating core values that are not followed through on in actions as a business truly can be the demise of the business. Why would I say that? Core values represent things you promise to be and do as a company. If you fail to live up to those stated values, you lose integrity. You present as out of alignment and customers lose trust in everything you say and offer. That kind of loss can be catastrophic to a business. I want to give you examples of situations I’ve encountered with real business owners that demonstrate this. How does this contradiction show up? What does it look like when core values aren’t acted on in a business? Where does it usually creep in? How can that be prevented? I want you and your business to succeed so I’m going to address all those questions. I’m glad you’re joining me to dig deeper into what core values mean beyond stating them as part of a business plan. It’s so important to ask yourself how you will keep those values alive in your daily activities. Key Moments 02:02 Why misalignment with core values can be the end of a business 03:03 Business example of core values initially in action 05:01 Follow-up example of how later actions were at odds with the stated core values

  • Why a noted misalignment of core values to actions matters
  • Ask what your business’s core values are and whether you are demonstrating them 
  • Look into your team and ask yourself if they’re leading or being led according to your core values
__ Resources discussed in this episode: __ __ Contact Kari Lotzien | Be the Anchor:  __
By |2024-05-14T10:57:38-06:00May 14th, 2024|Podcast|Comments Off on Episode 33 – Core Values Are Not Enough

Episode 32 – Living the Life You Crave, Pt 2

Last episode, I introduced part one of this series on living the life that you crave. I gave you background on what that means and really did deep dive into my tagline, “live the life you crave”. If you haven’t listened to Episode 31, take a quick moment now to listen and come back when you’re finished. Now, in part two, I’m going to talk about actually living that life. There are six steps I’ll share about how to create the life that you crave and then go about living it. I sometimes think about what will be said about my life when I’m gone. What impact did I have? Did I give back? Was my life one that was well lived? I believe our lives are about impact and purpose, fulfilling the reason we’re here. It’s not all about business, but about what differences we can make through our lives and businesses. So in taking action to live the life you crave, my steps are very focused on actually living and not just reaching financial goals. These steps apply even if you’re struggling, if you’re not in a successful place or if you haven’t yet found your dream or goal but are just realizing you want something new: that is your dream. Change is your dream. Moving past struggle is the life you crave at the moment. The six steps ask you to look back at where you’ve already been to recognize the obstacles you’ve already overcome. They demand that you acknowledge your dreams and goals that are about more than just fiscal milestones. They teach you to understand that when you reach a mushroom cloud of expansion, your business will become something bigger than yourself. What is the journey that you’re on? How far have you already come? What are you learning and appreciating along the way? These are key questions to focus on as you work at living the life that you crave.  Key Moments 05:21 Step one is to look back. Look at how far you’ve already come. 11:07 Step three is asking how your dreams and goals appear. Where are you heading? 18:42 When your journey becomes bigger than you, how many other lives will you impact and enrich?

  • Process over progress means living the action of getting to your destination; enjoying the journey
  • How do you live in the moments that lead you to your goal instead of just staring down the goal?
  • Let yourself have an experience that pinpoints what you really crave
__ Contact Kari Lotzien | Be the Anchor:  __
By |2024-04-30T09:13:44-06:00April 30th, 2024|Podcast|Comments Off on Episode 32 – Living the Life You Crave, Pt 2

Episode 31 – Living the Life You Crave, Pt 1

This episode is special for me because I am talking about my tagline. Perhaps you didn’t know until right now that I have a tagline! We’ll unpack it together. My tagline is ‘Live the life you crave’. This phrase is very important to me, it holds a lot of value, and I found it through intention and focus. The important place to start in understanding it is to define what ‘crave’ actually means. I’ll do that and examine exactly what it means to live what we crave in this episode. Craving, according to the dictionary, is not just something that we want but something that we need. The definition likens it to how infants crave touch. Infants don’t just want touch, they need it in order to develop and grow. The thing we crave isn’t just an idle want, it’s something we need, something that pulls us in, something we deeply require. When you examine the cravings in your life, what are they? What do you want and need in order to thrive? What pulls you? I’m going to talk about how living the life you crave encompasses more than just work, more than just your business. If you are succeeding at work but struggling with personal relationships, then the full life that you crave is not being satisfied. What do you need to create for your life to be filled on all levels? What do you crave about living that will make you fulfilled in the moment and not just living for a future when things hopefully align? I want you to think about these questions as you move through this episode with me. Key Moments 02:11 Defining the word ‘crave’ 05:28 Does the thing that you crave feel bigger than you? Drive you towards impacting change? 11:43 Your life is made up of more than work and all the components deserve to be strong

  • Are you struggling with personal things outside of work? Finding balance is part of what you crave
  • When you live the life you crave, does it align with your values in ways that satisfy you right now?
  • It’s vital to think about every aspect of what you crave for your life 
__ Contact Kari Lotzien | Be the Anchor:  __
By |2024-04-16T10:36:58-06:00April 16th, 2024|Podcast|Comments Off on Episode 31 – Living the Life You Crave, Pt 1

Episode 30 – Avoiding Burnout in Your Business

The topic today is hitting burnout in your business. I’m not exploring burnout itself, but more accurately some of the causes and stressors in our businesses that lead to burnout. I was walking my dog earlier, thrilled that I can now have light and temperate weather after 5:00, and it got me thinking about seasons and how they affect us. There are seasons and rhythms in everything, even in business, and working with those seasons is what can help us avoid burnout. Explore that with me. Every business has a different rhythm and flow. The first months of the year are extremely busy for accountants but summer is extremely busy for wedding planners. We all know what times of year our business blossoms and fills out and when we feel more of a lull. That rhythm, if we don’t plan for it, leads to a lot of stress. It’s not the busyness of business that causes burnout, it’s the unpredictability. That’s what I want to focus on: how can we prepare for the busyness ahead of time so we avoid the last-minute stress of the sudden demands? If we follow the natural seasons and rhythms of our bodies, we sleep better, we function better, we are more productive. It’s the same with businesses. If we prepare for the seasons and rhythms of our business, we can market well ahead of time and get clients set up early for the busy time. And conversely, we can plan holidays for quiet times instead of stressing over that slowdown. How do we manage the unpredictability and make our businesses run more smoothly? How do we avoid busyness burnout? I’m going to talk about that so we can start planning for efficiency now. Key Moments 01:31 Different industries have different rhythms and seasons 04:40 Why we shouldn’t just “seize the day” and grind early, but work with our personal rhythms. 06:20 What do customers need in each season of our business?

  • We have the power to request change in our work so that we can align our rhythms
  • We need to assess and understand the natural seasons and flow of our business
  • Last-minute demands and rollercoaster emotions, when not accounted for, can cause burnout
__ Contact Kari Lotzien | Be the Anchor:  __
By |2024-04-15T13:38:12-06:00April 2nd, 2024|Podcast|Comments Off on Episode 30 – Avoiding Burnout in Your Business

Episode 29 – Emotional Intelligence in Business with David Cory

I’m sharing about a topic that is near and dear to my heart today, friends. I’m talking about my solid, long-term, committed relationship with procrastination. That’s right. Maybe this is something you can all identify with which is why I want to address it and shed some light on it. What is procrastination? Why do we do it? When does it show up? I have many questions about my procrastination so I’ve organized my thoughts into something I can share with you that just might resonate. Of course, the first thing I did was look up the definition of procrastination because I love research and learning. Oxford said it’s just the act of not doing something. I prefer the Britannica definition, which is to be slow or late about doing something that should be done, to delay doing something until a later time because you do not want to do it, or because you are lazy, etc.. This helped clarify my thoughts about how I define procrastination and what I think it means for those of us in business. I think it’s something slightly different. In this episode, I’m going to define what I think procrastination is and why it happens to us when it does. There are three main reasons I think we procrastinate and none of those reasons are laziness. I’m also going to tell you about the names I’ve given to my different styles of procrastination. Not all procrastination is the same or comes from the same place. Ultimately we each need to examine our own tendencies to procrastinate and understand where it comes from and how it shows up. Once we can identify where it starts, we can begin to create plans for dealing with it so we can achieve our goals. Let’s get into it.  Key Moments 03:45 What is procrastination? The three things I think define it. 10:08 How procrastination shows up and pulls our focus from what we should be doing 16:46: So what do we do about procrastination? I have some thoughts.

  • What is “procrastisupport” and why is it a type of martyrdom associated with procrastination?
  • The timeline of when procrastination appears matters to how we cope with it
  • Why learning to ask for help and having supports in place are important steps
__ Resources mentioned in this episode: __ Contact Kari Lotzien | Be the Anchor:  __
By |2024-03-19T13:32:56-06:00March 19th, 2024|Podcast|Comments Off on Episode 29 – Emotional Intelligence in Business with David Cory

Episode 28 – Procrastination

I’m sharing about a topic that is near and dear to my heart today, friends. I’m talking about my solid, long-term, committed relationship with procrastination. That’s right. Maybe this is something you can all identify with which is why I want to address it and shed some light on it. What is procrastination? Why do we do it? When does it show up? I have many questions about my procrastination so I’ve organized my thoughts into something I can share with you that just might resonate. Of course, the first thing I did was look up the definition of procrastination because I love research and learning. Oxford said it’s just the act of not doing something. I prefer the Britannica definition, which is to be slow or late about doing something that should be done, to delay doing something until a later time because you do not want to do it, or because you are lazy, etc.. This helped clarify my thoughts about how I define procrastination and what I think it means for those of us in business. I think it’s something slightly different. In this episode, I’m going to define what I think procrastination is and why it happens to us when it does. There are three main reasons I think we procrastinate and none of those reasons are laziness. I’m also going to tell you about the names I’ve given to my different styles of procrastination. Not all procrastination is the same or comes from the same place. Ultimately we each need to examine our own tendencies to procrastinate and understand where it comes from and how it shows up. Once we can identify where it starts, we can begin to create plans for dealing with it so we can achieve our goals. Let’s get into it.  Key Moments 03:45 What is procrastination? The three things I think define it. 10:08 How procrastination shows up and pulls our focus from what we should be doing 16:46: So what do we do about procrastination? I have some thoughts.

  • What is “procrastisupport” and why is it a type of martyrdom associated with procrastination?
  • The timeline of when procrastination appears matters to how we cope with it
  • Why learning to ask for help and having supports in place are important steps
__ Resources mentioned in this episode: __ Contact Kari Lotzien | Be the Anchor:  __
By |2024-03-05T10:24:53-07:00March 5th, 2024|Podcast|Comments Off on Episode 28 – Procrastination
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