Create the life you dreamed about when you started this journey.

I help entrepreneurs build long term, profitable businesses without getting up at 5am or trying to constantly juggle ALL of the things. Through private and small group coaching I help you to lead in life and business confidently and with clarity.

Create the life you dreamed about when you started this journey. “anchored.”

I help entrepreneurs build long term, profitable businesses without getting up at 5am or trying to constantly juggle ALL of the things. Through private and small group coaching I help you to lead in life and business confidently and with clarity.

Your business is more than just a source of income

It’s a vehicle to serve your community, create fulfilling careers for others, and grant you the freedom and flexibility you desire. I recognize the importance of your vision, and want to help you achieve it without sacrificing your well-being.

I support my clients to:

  • Evaluate what is truly working in your life and business without judgment
  • Prioritize where to focus your energy and attention for long term success
  • Build and develop a team of people to support the vision. Yes, even as a soloprenuer you need this- it just may look a little different.
“Kari related my business to my life. She was able to see the big picture and give me action steps based on the full picture. It isn’t business or life coaching, it is both. “
Carolyn M., Owner, Counselling Therapist

Does this sound familiar?

  • You have so many ideas that you would love to implement but something always comes up that pulls you off the visionary path and back into putting out the fires in your business.
  • You want to build a solid team that loves what they do and is truly invested in the business but this is much harder than it seems.
  • You provide a great service but you want to be able to step away from the front line and aren’t sure how to transition your clients to another team member without losing them.
  • You used to have so much passion and drive but you are finding it harder to keep that energy up over the long term. Life happens – family demands, health changes, getting a little older – these things affect you more than you care to admit most days.
Book a Discovery Call

What does it mean to “Be the Anchor?”

When the seas of life get stormy (and they always will), it is not up to us to try and calm the waters of the ocean or to captain anyone else’s boat. The best we can do is to captain our own ship, set a clear destination and to become the point of security and stability for others – the anchor.

I love a great analogy. I often talk about creating flow states, adjusting your sails and being aware of currents in life and business. Some of my best ideas have come from time on the water kayaking and paddleboarding.

“ The ability Kari has to seamlessly transition and connect both personal and professional aspects is a skill set extremely rare and greatly valued.”
Janessa M., Owner, The Forum Inc.

How can I help you to create a long term business that is profitable and allows you the flexibility you want in your life?

My programs are designed to meet you in the place that works best for you. If you aren’t sure which is the best fit, let’s hop on a call. You can share a bit about your situation and the challenges you are currently facing and the goals that you are wanting to move forward with. I will tell you a bit about the options I can offer. We can decide together if it seems like a good fit. I don’t do high pressure or sales – big bold promises for transformation in 30 days make me cringe and I’m sure you don’t like them either. I want to create a plan with you that will work now and years into the future. Consistency over intensity is my motto. Oh and if we feel we aren’t a great fit, I will do my best to refer you to someone who might be a better match.

Book a Discovery Call

NOTE: I work 1:1 with a limited number of clients to ensure that I can provide premium level service. I make sure that I have time to think about your situation and plan between sessions. If private coaching is something you are seriously considering, I suggest reaching out as soon as possible to get on the list.

“Kari is easy to talk to but will ask me the hard questions or share what I really need to hear too. She really listens and considers all aspects of the situation or problem. She didn’t just give the quick easy answer.”
Jackie M., Manager

Latest Blogs

Episode 37 – Leveraging LinkedIn for Business Growth with Tony K. Silver

July 9th, 2024|Comments Off on Episode 37 – Leveraging LinkedIn for Business Growth with Tony K. Silver

Leveraging LinkedIn for Business Growth with Tony K. Silver

In the latest episode of "Be the Anchor" podcast, Kari Lotzien sits down with Tony K. Silver, a multi-award-winning LinkedIn expert. Tony has been using LinkedIn since 2009 and has helped countless professionals optimize their profiles to generate leads, build relationships, and increase sales. Here, we delve into the key insights from their conversation, providing small business owners with practical tips to enhance their LinkedIn presence.

Optimizing Your LinkedIn Profile

One of the primary focuses of the discussion was the importance of optimizing your LinkedIn profile. Tony emphasizes four key areas: the banner, profile picture, headline, and About section.
  • Banner: This is the first visual element visitors see. Tony suggests using keywords and visuals that clearly represent your business. Your banner should affirm what you can do for the viewer, making it immediately clear that they are in the right place.
  • Profile Picture: A professional headshot is crucial. Given that 70% of people will view your profile on their phone, a headshot allows for better visibility of your features, building trust and approachability.
  • Headline: Utilize the 220 characters available to succinctly describe your role and the value you bring. This should go beyond just your job title, highlighting how you can help potential connections.
  • About Section: Now expanded to 2,600 characters, this section should be used to address common challenges your clients face and how you can solve them. Tony recommends using bullet points and statistics to make this section engaging and easy to read.

Engaging Your Audience

Tony highlights the importance of engaging your audience through quality content. He breaks down his approach to LinkedIn posts into four key words: quality, consistency, informational, and discussional. Quality: Only post content that adds value. Poor quality posts can work against you by making you appear less professional. Consistency: Regular posting is important. Tony advises starting with one post every two weeks and gradually increasing to two or three posts per week. Informational: Share posts that provide valuable information to your audience. This can include industry insights, tips, and other educational content. Discussional: Encourage engagement by asking questions in your posts. This invites your audience to share their opinions and experiences, boosting interaction and visibility.

Utilizing LinkedIn SEO

Another crucial point Tony makes is the importance of LinkedIn’s indexing and search engine optimization. By fully completing your profile, including all subsections, you improve your chances of appearing higher in search results. This is essential for increasing your visibility to potential clients and connections.

Practical Tips for Small Business Owners

For small business owners new to LinkedIn, Tony offers several practical tips:
  • Focus on Your Profile: Invest time in setting up your profile properly. This alone can significantly increase your credibility and visibility on the platform.
  • Be Strategic with Posts: Develop a posting strategy that includes a mix of informational and discussional content.
  • Monitor and Adjust: Regularly review your LinkedIn activities and make adjustments based on what is working and what isn’t.
This episode of "Be the Anchor; Strategies and Support for Small Business Owners" is packed with valuable insights for owners looking to optimize their LinkedIn presence. From practical tips on profile optimization to strategies for engaging content, Tony K Silver delivered so much value.  For a deeper dive into these topics, listen to the full episode  “Leveraging Linked In for Business Growth" and start transforming your LinkedIn profile today.

Episode 36 – Celebrating Success in the Workplace: Essential for Small Business Leadership

July 6th, 2024|Comments Off on Episode 36 – Celebrating Success in the Workplace: Essential for Small Business Leadership

In today's episode, I share insights from a personal and profound experience—my daughter's university graduation—and explore the parallels between personal milestones and professional growth in small business. In this heartfelt episode, I reflect on the life lessons observed at my daughter’s university graduation, drawing parallels to the entrepreneurial journey. We discuss how societal pressures to quickly move on to 'what's next' can diminish our ability to savour accomplishments—a pattern prevalent both at graduations and in the business world. I share personal anecdotes and stories from others who have made significant career pivots, emphasizing that career decisions are not permanent but chapters in a larger story. The episode champions the value of lifelong learning and curiosity as keys to personal and professional fulfillment and growth.

Key Moments:

  1. Reflection on Graduation:

    I discuss the societal tendency to rush from celebrating achievements to asking "What's next?" and how this mirrors the pressure small business owners often feel.
  2. Career Permanence vs. Fluidity:

    Insights into the perceived permanence of career decisions, drawing on stories of significant career changes by individuals, including a woman who transitioned from law to fashion.
  3. Value of Lifelong Learning:

    Emphasis on staying curious and continuing to learn as a means to keep life and business fresh and engaging.
  4. Encouragement for Entrepreneurs and Mentors:

    Encouraging listeners to mentor others and foster an environment where decisions aren't seen as life sentences but as steps in a journey.
This episode is a must-listen for small business owners and entrepreneurs interested in personal development, scaling businesses, career transitions, and the importance of celebrating milestones. Engage with stories of resilience and adaptation that resonate with anyone looking to infuse their business journey with deeper meaning and sustainability. Links Be the Anchor website Kari Lotzien - Linked In
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